The Great Canadian Mobile Fail: Wireless Network Websites In Canada
01/12/2012 @ 2:32 pmBy: David Look
You would think that being a wireless network provider would instantly make you the leader in mobile web, creating a destination for your brand that’s optimized for the devices being used to access the services you’re selling.
Not so with almost every major provider of wireless services in Canada. Actually, let me correct that and be so bold as to state that as of today, November 18th, 2011, there isn’t one major mobile provider in Canada that has a version of their website optimized for a mobile device. Not one.
Futile were our attempts to discover the lone wolf beaver in the stream that could connect us with wireless relevant content and functional design on our testing iPhone. Below are some screen caps from our research along with some notes on our findings. Continue…
