Connecting the Dots / An Agency Blog

The theory of value is subjective. In regards to a product or service, value must be useful in satisfying the wants and needs of the consumer, we’ve also seen value generated when something is in limited supply. While this idea holds up in the comparison of two products side by side, it does not induce a desire of want in the customer who is inundated with hundreds of choices for nearly the exact same product or service.

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Social media is unavoidable for anyone with a desk job and a finger (at least a little bit) on the pulse of things. Let’s face it, for those of us connected, sooner or later you’re going to get the distraction and head over to Facebook. For some employers, time equates 100% to money and every minute wasted is a dollar lost – an unfortunate but realistic factor of capitalism. But for many on the employee side, powering through the day can be a challenge when the social sphere is only a click away.

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A lot of people are making some serious cash explaining how Twitter works to the masses. Myself included. (uhm, have you seen the car I drive?) But really, why bother, when you can listen to how Twitter works straight from the guy who built the thing. And just because I posted this doesn’t mean I won’t be talking about the good and bad of Twitter in the future. Nothing beats my killer insight, not even TED, and a guy has to make a living drive a nice car .

Jokes aside though it’s interesting to see how something as hugely successful as Twitter was born out of nothing more than a side project at ODEO. This clip is a reminder that sometimes when the pressure is off and people are having fun, great things can happen.