Connecting the Dots / An Agency Blog

A new year, some new toys to play with. Changes to Facebook Places, the addition of Google Plus Pages, and a big feature roll-out for brands on Twitter that we’re still in the midst of. Tumblr and LinkedIn continue to grow their user base, and new apps coming onto the scene, like Instagram continue to offer new possibilities for branded social experiences. Sounds like the perfect time for a quick survey, heading into 2012, to make sure your brand’s presence is in order. Let’s break them down into channels. Not all of these things are “page” specific, but it’s all stuff you’re going to want to put into action this year if you’re not already doing so. Continue…

Forrester on Youth, Brands, and Social Networks

It’s clear that youth are spending considerable amounts of time online. They have, after all, grown up in a digitally connected world. But that doesn’t necessarily create a marketing opportunity for brands to connect with the so-called Millennial generation.

A report by Forrester Research, published March 2011 surveyed 4,681 young US individuals ages 12 to 17, and seeks to Understand The Intricate Digital Behaviors Of Young Consumers.

Key findings after the jump.

Continue…

The theory of value is subjective. In regards to a product or service, value must be useful in satisfying the wants and needs of the consumer, we’ve also seen value generated when something is in limited supply. While this idea holds up in the comparison of two products side by side, it does not induce a desire of want in the customer who is inundated with hundreds of choices for nearly the exact same product or service.

Continue…

Social media is unavoidable for anyone with a desk job and a finger (at least a little bit) on the pulse of things. Let’s face it, for those of us connected, sooner or later you’re going to get the distraction and head over to Facebook. For some employers, time equates 100% to money and every minute wasted is a dollar lost – an unfortunate but realistic factor of capitalism. But for many on the employee side, powering through the day can be a challenge when the social sphere is only a click away.

Continue…

A lot of people are making some serious cash explaining how Twitter works to the masses. Myself included. (uhm, have you seen the car I drive?) But really, why bother, when you can listen to how Twitter works straight from the guy who built the thing. And just because I posted this doesn’t mean I won’t be talking about the good and bad of Twitter in the future. Nothing beats my killer insight, not even TED, and a guy has to make a living drive a nice car .

Jokes aside though it’s interesting to see how something as hugely successful as Twitter was born out of nothing more than a side project at ODEO. This clip is a reminder that sometimes when the pressure is off and people are having fun, great things can happen.