Connecting the Dots / An Agency Blog

Since launching in June (publicly in September), the question of whether or not Google+ will take market share from Facebook has been a common one for both marketers and agencies. While we collectively tend to like new platforms: new opportunities for brands to connect with their market, and new opportunities for agencies to innovate on their clients’ behalf, shifting any amount of attention away from Facebook requires Google+ to provide a very different offering, or at least a larger, more engaged audience.

Now, five months in, the big question is; has Google+ proved to be serious consideration? Will it have a chance to rival Facebook’s incredibly large user base? How will it compete in terms of time on site and user loyalty?

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Social Network sites have long been the domain of a youthful digital culture, looking to connect and build friend circles away from the structure and convention of the real world. While this may still be the impression the general populace has on sites such as MySpace, many would be surprised to find out what makes Facebook truly stand out from the pack. Facebook comes of age and sets a pace to bring relevance to a more sophisticated user-base. More after the jump.

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