Anatomy Of A Pitch
05/09/2009 @ 2:15 pmBy: David Look

This last spring saw the team at Engine Digital launch another successful quarterly digital campaign for TELUS. Since I was involved with most of the preparation that went into our pitch, I decided to document some of the key moments along the way by using the camera on my phone.
What follows are some images from the initial briefing at TELUS headquarters on Seymour Street in Vancouver, to our brainstorming sessions with TAXI (the agency handling the offline strategy), and our final presentation of a 52 page deck outlining our strategy for TELUS online that quarter.
Ok, there’s mostly a lot of images of us, looking kind of cool and really attractive, but we can’t help it we’re kind of cool, and really attractive.





