Connecting the Dots / An Agency Blog

Social media is unavoidable for anyone with a desk job and a finger (at least a little bit) on the pulse of things. Let’s face it, for those of us connected, sooner or later you’re going to get the distraction and head over to Facebook. For some employers, time equates 100% to money and every minute wasted is a dollar lost – an unfortunate but realistic factor of capitalism. But for many on the employee side, powering through the day can be a challenge when the social sphere is only a click away.

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As Apple’s much hyped App platform and iTunes Store have taken off with momentum unseen in any other proprietary commercial marketplace, an incredible number of varied approaches to feature integration have been approved and released for sale to iPhone users. And while the conceptual variation of Apps is as broad as the iPhone market itself, appealing to every possible need an iPhone user may have, I wonder, is there a place for novelty amongst the countless utilities that exist?

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