Connecting the Dots / An Agency Blog

Mobile Apps, the current holy grail of digital marketing, have only just replaced Social Media as the big opportunity for marketers. Mobile is a crucial part of the marketing mix for both B2B and B2C brands, as many blogs and marketing industry publications will boldly agree. And while the App space provides huge opportunity, it’s important to understand the opportunity and enter the space with the right set of goals and objectives – not just a half baked, quick-to-market Mobile App strategy.

As was recently stated at the Luxury Interactive 2010 Conference in NY, “A mobile strategy does not just mean rolling out an App.” More effectively, the branded App should be part of a broader multi-channel experience, be that mobile, online, social, and offline tactics.

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Youtube users freaking out over the new iPhone 4G

Think about it. The story that’s still unfolding, even as I write this, has it all. Espionage (iPhone’s crazy security measures), romance (brand love on the part of the maniacs eating this stuff up), danger (dude might lose his job), disguises (3g disguised as 4g), and now, EXOTIC DESTINATIONS.

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As Apple’s much hyped App platform and iTunes Store have taken off with momentum unseen in any other proprietary commercial marketplace, an incredible number of varied approaches to feature integration have been approved and released for sale to iPhone users. And while the conceptual variation of Apps is as broad as the iPhone market itself, appealing to every possible need an iPhone user may have, I wonder, is there a place for novelty amongst the countless utilities that exist?

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