Connecting the Dots / An Agency Blog

The fight for domination over location-based marketing is on, with Foursquare, Google, Gowalla, Yelp, and now Facebook pushing aggressively into the space. And if they buy in (and they most definitely should), the real winners are sure to be small-to-medium sized business owners.

This is essentially big business creating opportunity for small business – or – tech companies looking to generate revenue from the incredibly long-tail of businesses that need to market themselves, but typically do very little of it. It’s a win/win all around.

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If you’re a regular reader of the Engine Digital blog you’ll know that I’ve been chronicling the story of location based social broadcasting since Foursquare was released here in Vancouver last September. After spending months with the application and touting the benefits for Vancouver small businesses, stalking your friends, and mayor fights with complete strangers, I decided to enact an un-install.

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We’ve been following Foursquare on this blog since it was introduced to Vancouver because we knew that even if Foursquare isn’t around in the future, location based digital experiences will be.

As we said earlier, this technology is in its infancy, and it’s evolving. On November 16th, Dennis Crowley from Foursquare announced in Amsterdam that Foursquare would be teaming up with the Augmented Reality app, Layar. Now you’ll be able to hold up your phone to a real world setting and have the benefits of both apps at your fingertips. Get all the details here.

Inevitably, this story will be continued.

So Foursquare has been up and running in Vancouver here for awhile now and most of us here at Engine have had an opportunity to take it for a test drive.
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Vancouver tech nerds and cell phone junkies are pretty excited about the launch of Foursquare here in Vancouver on Wednesday, September 9th. The location-based social networking tool has been burning up on the blogs and twitter feeds since its introduction to the tech community at last years SXSW. Since then, the folks at Foursquare have been adding cities to their fold and we’re happy to see Vancouver included in the elite list of available locations as it legitimizes our fair land as a major center of internet activity and innovation.
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