Connecting the Dots / An Agency Blog

The Internet is a strange and mysterious beast. Unpredictable and all over the place, you just never know what is going to start on fire and blow up across browsers everywhere. When it comes to the viral aspect of the Internet, there is no science. You think you know, but you don’t. Fortunes have been made and lost over trying to predict what will go viral on the net. Just when you think you’ve got a sure thing, a hamster or something equally absurd comes along and makes you shake your head with a collective – why??? Followed by a wish that you would have thought of it.

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This last spring saw the team at Engine Digital launch another successful quarterly digital campaign for TELUS. Since I was involved with most of the preparation that went into our pitch, I decided to document some of the key moments along the way by using the camera on my phone.

What follows are some images from the initial briefing at TELUS headquarters on Seymour Street in Vancouver, to our brainstorming sessions with TAXI (the agency handling the offline strategy), and our final presentation of a 52 page deck outlining our strategy for TELUS online that quarter.

Ok, there’s mostly a lot of images of us, looking kind of cool and really attractive, but we can’t help it we’re kind of cool, and really attractive.

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