Mobile, and The Quest for Brand Affinity
07/06/2010 @ 12:38 pmBy: Stephen Beck
Mobile Apps, the current holy grail of digital marketing, have only just replaced Social Media as the big opportunity for marketers. Mobile is a crucial part of the marketing mix for both B2B and B2C brands, as many blogs and marketing industry publications will boldly agree. And while the App space provides huge opportunity, it’s important to understand the opportunity and enter the space with the right set of goals and objectives – not just a half baked, quick-to-market Mobile App strategy.
As was recently stated at the Luxury Interactive 2010 Conference in NY, “A mobile strategy does not just mean rolling out an App.” More effectively, the branded App should be part of a broader multi-channel experience, be that mobile, online, social, and offline tactics.
