Driving Value in a Down Economy
11/25/2009 @ 5:50 pmBy: Richard Gallagher
The theory of value is subjective. In regards to a product or service, value must be useful in satisfying the wants and needs of the consumer, we’ve also seen value generated when something is in limited supply. While this idea holds up in the comparison of two products side by side, it does not induce a desire of want in the customer who is inundated with hundreds of choices for nearly the exact same product or service.
