Connecting the Dots / An Agency Blog

Mobile Apps, the current holy grail of digital marketing, have only just replaced Social Media as the big opportunity for marketers. Mobile is a crucial part of the marketing mix for both B2B and B2C brands, as many blogs and marketing industry publications will boldly agree. And while the App space provides huge opportunity, it’s important to understand the opportunity and enter the space with the right set of goals and objectives – not just a half baked, quick-to-market Mobile App strategy.

As was recently stated at the Luxury Interactive 2010 Conference in NY, “A mobile strategy does not just mean rolling out an App.” More effectively, the branded App should be part of a broader multi-channel experience, be that mobile, online, social, and offline tactics.

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Is Flash on its way out? From where I sit, I can’t imagine it anytime soon. BC Business recently posted an article about the demise of the Flash website due to an increased interest in HTML5. While there are a few points in this article that we can appreciate, the whole Flash vs. HTML5 argument seems to be fueled by a very narrow view of the web combined with the momentum of Apple hype. We’re all for new technologies and advancements in the digital space, but assuming Flash to be irrelevant any time soon make very little sense.

Assuming Flash will disappear this year or even in the next few years is so completely misinformed, I don’t even know where to start. This whole notion, spurred by Mr. Jobs and his crusade for full control of, well, everything, is completely hyped up and based on little to no hard data. I don’t understand how anyone is even listening, let alone participating in the debate.

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As Apple’s much hyped App platform and iTunes Store have taken off with momentum unseen in any other proprietary commercial marketplace, an incredible number of varied approaches to feature integration have been approved and released for sale to iPhone users. And while the conceptual variation of Apps is as broad as the iPhone market itself, appealing to every possible need an iPhone user may have, I wonder, is there a place for novelty amongst the countless utilities that exist?

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