Connecting the Dots / An Agency Blog

Engine Digital is an Interaction Marketing Agency
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Posts Tagged ‘App’ /

Novelty vs. Utility: Can Both Coexist in The iPhone App Store?

04/26/2009 @ 2:30 pm
By: Stephen Beck

iphone-novelty-utility1

As Apple’s much hyped App platform and iTunes Store have taken off with momentum unseen in any other proprietary commercial marketplace, an incredible number of varied approaches to feature integration have been approved and released for sale to iPhone users. And while the conceptual variation of Apps is as broad as the iPhone market itself, appealing to every possible need an iPhone user may have, I wonder, is there a place for novelty amongst the countless utilities that exist?

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About the authors /

David Look
David Look
Social Media Engineer / Copywriter

Yaz Jallad
Yaz Jallad
Flash Developer

Stephen Beck
Stephen Beck
Creative Director / Partner

www.mrstephenbeck.com
Richard Gallagher
Richard Gallagher
Creative Director / Partner

James Riley
James Riley
VP, Client Services / Partner

Kele Nakamura
Kele Nakamura
Technical Director / Partner

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