Connecting the Dots / An Agency Blog

The Catfish: A First for Engine, TELUS and CTV

06/16/2009 @ 4:25 pm
By: James Richardson

TELUS TTV Catfish Ad

Engine has designed and developed a Catfish rich media unit for TELUS TV. The catfish unit is a leaderboard-like unit, designed to consistently sit at the bottom of the browser. It’s a relatively subtle ad that doesn’t interrupt the visitor experience; obvious, but not intrusive. We like the “always on” quality of the ad. TELUS likes the modular nature of the catfish; lots of room to chat about the cool features of their television product. So far, the unit has been in heavy rotation on CTV – the first of its kind ever trafficked by the CTVGlobemedia property and TELUS’ media buyer, Media Experts.

Lots of “Firsts” for everyone – TELUS, CTV and Media Experts. We think there’s a bright future for these kind of ads – rich media units that coax interaction rather than demand it. With the current frenzied focus on social media, any content (ad or otherwise) that invites interaction is increasing its chances of success. It’s a giant, opt-in world of short form conversations that even banner ads need to respect. Check that – especially banner ads.

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