Connecting the Dots / An Agency Blog

We were honoured to be featured in December as The FWA Mobile Site of the Day

The Swiss Water® Decaffeinated Coffee Company continues to be a leader in digital marketing. They’re currently the only proprietary decaffeination process that we know of engaged in social media, their website — if you don’t mind us saying – is awesome and has won several awards, and now coffee drinkers on the run can learn about the Swiss Water® Process on their phones.

We stated some very compelling numbers for mobile web usage in North America on our last blog post, and with a new mobile web version of swisswater.com, launched earlier in the week, Swiss Water® Decaf is leading the way in the decaffeination industry once again by getting in on the growing mobile web sector of digital marketing.

Features of the Swiss Water® Process mobile website include:

• Cross platform fluidity that allows for visitors on any mobile device to enjoy a cohesive branded experience
• Short form content that’s targeted towards the needs of the mobile user
• Ability to watch videos about the Swiss Water® Process and the benefits it provides in mobile format

Much research and planning went into the Swiss Water® Process mobile website. The Engine Digital team scoured through pages of analytical data so the site would deliver content mobile users were looking for, effortlessly, quickly, seamlessly, and in a creative style that mirrored the Swiss Water® desktop site. The Swiss Water® Process has many brand mavens. Our team wanted the mobile web version of swisswater.com to function as a demonstrative tool that was easily accessible to fans of organic, sustainable, chemical free decaf; allowing them the opportunity to explain the complexities of the Swiss Water® Process with ease — anytime or anywhere.

Congratulations are in order to our strategic, creative, development teams, and our project managers that worked so hard to get this project launched. And finally, cheers to the Swiss Water® Decaffeinated Coffee Company for having the vision to take their process into new territory!

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