Connecting the Dots / An Agency Blog

Stephen and I made the misty mountain climb to the world of higher education and the picturesque campus of Capilano University in North Vancouver on a rainy Wednesday earlier in the week. We were scheduled to speak to a large group of students enrolled in the IDEA Program as part of Capilano’s mandate to give students access to industry professionals by way of 2 hour lectures and presentations. Everyone was assembled and waiting for our discussion about the role of the Digital Agency and the history of the Online Brand Experience, and I embarrassingly admit that some things haven’t changed since our school days, because we were a bit late! Still, things went off without a hitch and the students at Capilano were an attentive bunch that had some great and insightful questions after our presentation.

It was an experience that Stephen and I got something out of as well, since we were able to ask some questions of the students —AS it turns out, it seems there are not that many young people on Twitter— and preparing the deck allowed us to take a break out of our busy schedules to re-visit, from an outsider perspective, the how and why of our roles here at Engine, which is always good for a recharging of the batteries.

We answered all the questions, gathered up our free parting gifts of calendars that featured artwork from Capilano students, shook the hand of our gracious host, and descended the mountain thoroughly enlightened with pink slips warning us that 2 more late arrivals would result in suspension. Class dismissed.

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