Connecting the Dots / An Agency Blog

SoDA 2010 Digital Marketing Outlook – released today!

The Society of Digital Agencies released their 2010 Digital Marketing Outlook today and it’s packed full of great survey data from hundreds of executives from major global brands, traditional and digital agencies, and vendor / service providers. Some key stats and points of view that have caught my eye so far:

• 81% of brand execs expect an increase in digital projects for 2010
• “The most effective digital platforms have shifted from ‘disruptive’ to ‘productive’ by providing a service or utility…[they] fundamentally change the approach from “how we reach our customers” to ‘how we make their lives better.’” K. Blitz
• 59% of respondants say that cost-per-click, conversion, and ROI are the digital marketing metric they’re least interested in
• Most important technical skill sets to hire / contract in 2010 (in order): Flash, ActionScript, CSS, PHP, iPhone SDK – showing that the microsite is indeed still alive and kicking

Get the report after the jump…

Tons of write ups on topics covering Emerging Trends, Evolving Platforms, The Evolution of Digital Strategy, and Social Media.

Lots of great things in here, and a nice summary of the huge impact digital will play in the marketing space moving forward. Even if you’re only on the edge of digital, read this report!

Get it here:
http://sodaspeaks.ning.com/page/digital-marketing-outlook

Learn more about SoDA here:
http://www.SoDAspeaks.com

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