Connecting the Dots / An Agency Blog

When you’re a brand as big as Coca-Cola, a room to house all your past memorabilia isn’t enough. No! You need a museum! Which is exactly what Coca-Cola has, and now you can skip the price of admission and have full interactive access to that museum. In celebration of Coke’s 125th anniversary, a new full-screen video experience that resembles Google Street view (except indoors walking around a warehouse crowded with coke bottles and other stuff) was launched just last week.

The site has some cool functionality based on exploration and discovery (when you find something you like you can learn more about it and then post it to your Twitter feed or Facebook wall.) Each item, and there must be thousands here, keeps a tally of how many likes it has so you can see how original you are with your…. taste!

Now, had we have built this thing I would have lobbied for the ability to create ones own “Collectors Room” to share and invite your friend network into, like all the other Cola freaks out there have. Still this site taps into the sentiment of hoarding collecting quite nicely and Coca-Cola did provide the nuts with the ability to upload your favourite Coke item, it’s just not quite as cohesive as the rest of the site.

Here’s the link. Fave fun! And if you get lost, just close your browser window.

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