Connecting the Dots / An Agency Blog

With over a half million apps now available for iOS devices, it’s probably a safe bet that there’s an app for pretty much everything by now. Great apps are often built on a substantial level of technology, infrastructure, intellectual property, proprietary data, or workflow. And that’s why our recent work for Ecotrust Canada’s ThisFish program was so interesting.

Accessible across Apple’s iPhone and iPod, as well as BlackBerry and Android WebKit-based browsers, the ThisFish mobile site provides app-like functionality inside of the mobile browser, helping users trace their seafood before they purchase it.

ThisFish helps consumers make informed choices about the authenticity, quality and sustainability of the seafood they eat by tracing the catch from the water to the grocery store or restaurant, including who caught it, when, where and how. The service also aims to promote the fishing industry by highlighting fisherman, processing facilities, and retailers, creating transparency in the seafood business and rewarding those who responsibly harvest and handle each catch.

If this sounds like a complex system, that’s because it is. With multiple stops along the supply chain, each group helps support ThisFish by updating data (often through the mobile site), providing the consumer with information about their seafood purchase. See how it works.

We’re excited to have helped lend a hand, to bring this amazing project to life. Having a greater sense of what we eat and whether or not it comes from a sustainable source is an incredibly valuable proposition for consumers. We’re sure the folks at Ecotrust Canada are on to something.

Be sure to visit www.thisfish.info on your mobile device and trace your next seafood purchase!

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