Connecting the Dots / An Agency Blog

With over a half million apps now available for iOS devices, it’s probably a safe bet that there’s an app for pretty much everything by now. Great apps are often built on a substantial level of technology, infrastructure, intellectual property, proprietary data, or workflow. And that’s why our recent work for Ecotrust Canada’s ThisFish program was so interesting.

Accessible across Apple’s iPhone and iPod, as well as BlackBerry and Android WebKit-based browsers, the ThisFish mobile site provides app-like functionality inside of the mobile browser, helping users trace their seafood before they purchase it.

ThisFish helps consumers make informed choices about the authenticity, quality and sustainability of the seafood they eat by tracing the catch from the water to the grocery store or restaurant, including who caught it, when, where and how. The service also aims to promote the fishing industry by highlighting fisherman, processing facilities, and retailers, creating transparency in the seafood business and rewarding those who responsibly harvest and handle each catch.

If this sounds like a complex system, that’s because it is. With multiple stops along the supply chain, each group helps support ThisFish by updating data (often through the mobile site), providing the consumer with information about their seafood purchase. See how it works.

We’re excited to have helped lend a hand, to bring this amazing project to life. Having a greater sense of what we eat and whether or not it comes from a sustainable source is an incredibly valuable proposition for consumers. We’re sure the folks at Ecotrust Canada are on to something.

Be sure to visit www.thisfish.info on your mobile device and trace your next seafood purchase!

If you’re a regular reader of the Engine Digital blog you’ll know that I’ve been chronicling the story of location based social broadcasting since Foursquare was released here in Vancouver last September. After spending months with the application and touting the benefits for Vancouver small businesses, stalking your friends, and mayor fights with complete strangers, I decided to enact an un-install.

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SoDA 2010 Digital Marketing Outlook – released today!

The Society of Digital Agencies released their 2010 Digital Marketing Outlook today and it’s packed full of great survey data from hundreds of executives from major global brands, traditional and digital agencies, and vendor / service providers. Some key stats and points of view that have caught my eye so far:

• 81% of brand execs expect an increase in digital projects for 2010
• “The most effective digital platforms have shifted from ‘disruptive’ to ‘productive’ by providing a service or utility…[they] fundamentally change the approach from “how we reach our customers” to ‘how we make their lives better.’” K. Blitz
• 59% of respondants say that cost-per-click, conversion, and ROI are the digital marketing metric they’re least interested in
• Most important technical skill sets to hire / contract in 2010 (in order): Flash, ActionScript, CSS, PHP, iPhone SDK – showing that the microsite is indeed still alive and kicking

Get the report after the jump…

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Web Apps are fun. Especially when they’re useful. We’ve been working on a few concepts over the past year, and this one has begun to evolve. We’ll be working to jam this out in the new year and when we’re ready to launch we’ll be sure to make some noise. For now though, we’re keeping quiet as to what Chym.In will actually offer. Feel free to post your best guess in our comments below.

In the meantime, please follow Chym.In on Twitter and visit Chym.In to sign up for our launch email. Those signed up to the Chym.In email list and following Chym.In on Twitter will get first invites to the beta.