Connecting the Dots / An Agency Blog

SoDA 2010 Digital Marketing Outlook – released today!

The Society of Digital Agencies released their 2010 Digital Marketing Outlook today and it’s packed full of great survey data from hundreds of executives from major global brands, traditional and digital agencies, and vendor / service providers. Some key stats and points of view that have caught my eye so far:

• 81% of brand execs expect an increase in digital projects for 2010
• “The most effective digital platforms have shifted from ‘disruptive’ to ‘productive’ by providing a service or utility…[they] fundamentally change the approach from “how we reach our customers” to ‘how we make their lives better.’” K. Blitz
• 59% of respondants say that cost-per-click, conversion, and ROI are the digital marketing metric they’re least interested in
• Most important technical skill sets to hire / contract in 2010 (in order): Flash, ActionScript, CSS, PHP, iPhone SDK – showing that the microsite is indeed still alive and kicking

Get the report after the jump…

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Web Apps are fun. Especially when they’re useful. We’ve been working on a few concepts over the past year, and this one has begun to evolve. We’ll be working to jam this out in the new year and when we’re ready to launch we’ll be sure to make some noise. For now though, we’re keeping quiet as to what Chym.In will actually offer. Feel free to post your best guess in our comments below.

In the meantime, please follow Chym.In on Twitter and visit Chym.In to sign up for our launch email. Those signed up to the Chym.In email list and following Chym.In on Twitter will get first invites to the beta.