Connecting the Dots / An Agency Blog

A new year, some new toys to play with. Changes to Facebook Places, the addition of Google Plus Pages, and a big feature roll-out for brands on Twitter that we’re still in the midst of. Tumblr and LinkedIn continue to grow their user base, and new apps coming onto the scene, like Instagram continue to offer new possibilities for branded social experiences. Sounds like the perfect time for a quick survey, heading into 2012, to make sure your brand’s presence is in order. Let’s break them down into channels. Not all of these things are “page” specific, but it’s all stuff you’re going to want to put into action this year if you’re not already doing so. Continue…

Since launching in June (publicly in September), the question of whether or not Google+ will take market share from Facebook has been a common one for both marketers and agencies. While we collectively tend to like new platforms: new opportunities for brands to connect with their market, and new opportunities for agencies to innovate on their clients’ behalf, shifting any amount of attention away from Facebook requires Google+ to provide a very different offering, or at least a larger, more engaged audience.

Now, five months in, the big question is; has Google+ proved to be serious consideration? Will it have a chance to rival Facebook’s incredibly large user base? How will it compete in terms of time on site and user loyalty?

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And no, it’s not tweeting iSad, but if your Macintosh computer acts a little slower today, that’s because it lost its dad last night so give the thing a break. To commemorate the life and times of Apple’s creator, Steve Jobs, we’ve picked out our five 5 favourite meme-ish tributes who got the jump on the news of his passing last night (October 4th, 2011). Continue…

The Internet of Things is a term that keeps popping up in my research and reading as of late. A PDF I finally got around to cracking open on my Kindle, by Julian Bleecker called Why Things Matter, played compliment to a press release from Pepsi on April 27th about their foray into social vending.

Is someone or somebody trying to tell me something? Maybe, but rather than trying to figure it out here, let’s instead take a look at what these two seemingly disperate items are talking about with reference to things and the internet.
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