Connecting the Dots / An Agency Blog

During the creative phase of any project we spend hours doing interviews with our clients, collecting reference and doing creative explorations that usually result in what I like to refer to as a total mess. Through the ungentle process of elimination, arguing, late-night epiphany and revision what we distil is still a dog’s breakfast of ideas. In the days following we start becoming more attracted to certain elements and as we continue to remove what isn’t working we start to find out what does. It’s an ugly process but by the process of elimination we’ve end up with a cohesive message that will eventually end up on a screen or device somewhere and hopefully in front of the audience for who it was intended.
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Being of the adventurous sort, we’d like to take this opportunity to unveil our new travel blog! Since so many of our dear Engineers are often out of the studio on various sojourns throughout the globe, we decided to build a fun, light-hearted way of tracking their EVERY MOVE. It’s a Tumblr and it’s easily updatable via mobile.

We’ll be putting it to good use immediately in Austin, TX for SXSW! Just think, right from the comfort of your home or desk you’ll be able to watch Engine Digital hobnob with the superstars of the internet, attend an endless stream of parties, and witness technological advancements that will change the world as we know it, all under the wonderfully arid Austin lone star sky. It wasn’t easy to find volunteers to accept this task, but we’ve assembled a team and we’re on our way.

It’s called HBWT! or Have Blog Will Travel. Please follow it so we don’t miss our home too much.

Before we begin please put your headphones on and press play on the above video.

Good times here at Engine Digital H.Q. in Gastown! We just found out that Engine Digital has been named to the “Biggest Ad Agencies in Metro Vancouver” list by Business In Vancouver Magazine. Check out the current issue here.

We’re also in the midst of full on Olmypic fever since the horn in the harbour just signaled more gold for Canadian Maelle Ricker in Women’s Snowboard Cross.

What a great afternoon. We’ve got the Daft Punk on while working hard at getting to the top of that list, and we’re cheering on Canada for more gold!

Wow! We’re so busy with 2010 that we’re having trouble keeping track of the accolades that are still rolling in from 2009. Which, in all honesty, is just fine with us.

The SWISS WATER® Process, along with Engine Digital, was featured in the December 2009 issue of Direct Marketing Magazine for our “Relax. Enjoy. Awaken.” campaign as being one of the best of the year. Our relationship with the fine folks at Swiss Water started back in 2008, and the campaigns that we’ve launched since then have far exceeded expectation from both a marketing perspective and as a heavy hitter on the awards circuit.

Unfortunately, Direct Marketing is a print only magazine, but you can still download a copy of the issue that features The Swiss Water campaign via PDF with this link.

What you are about to witness is the gold standard by which all agency greetings cards will be judged.

Without delay we give you the Engine Digital Big Xmas Idea.

Update:
Thanks for the links in!

• Bannerblog
• SurfTheDeepEnd – Fathom
• AgencySpy