Connecting the Dots / An Agency Blog

The Vancouver Sun recently paid us a visit, speaking with Dean Elissat, Engine’s VP Client Engagement on Vancouver’s turbulent advertising agency market. Sighting recent cuts and reorgs in some of the city’s top creative shops, 2011 seems to be the year that digital caused some real trouble, changing the way marketers spend, and the way agencies staff.

Engine Digital continues to thrive however, adding new staff, new clients, along with some pretty amazing projects. Take a look at our current career ops here.

Take a peek at the full article here. Mac/Safari users click here.

It’s been floating about for just over 2 weeks now, but in case you haven’t heard about it, here’s a 16 page PDF that culminates digital and device usage studies from users 15 to 56 years old in 11 countries. Complete with attractive and intelligent looking stock photos of people looking inquisitively off into what we presume to be the far reaches of the internet, Living With The Internet: A Global Study of What’s Driving Web Behavior was released on June 2nd. The document confirms everything we at Engine Digital already knew (wink, wink). A joint venture between Microsoft, MEC, and Mindshare, the study’s findings highlight behavioral shifts in internet and device usage when compared to a similar investigation that was conducted in 2007.

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If you’ve been seeing a lot of guys on one knee in your online travels as of late, I can assure you it’s not a springtime rush of romance that has a bunch of dudes proposing marriage. Instead, it’s romance of another kind, and it’s been drinking up the internet lately as last weeks meme. I’m talking about brosicingbros.com, the latest craze for bros on Facebook, Twitter, Tumblr, and just about every other digital channel that you can bro down on.
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The fight for domination over location-based marketing is on, with Foursquare, Google, Gowalla, Yelp, and now Facebook pushing aggressively into the space. And if they buy in (and they most definitely should), the real winners are sure to be small-to-medium sized business owners.

This is essentially big business creating opportunity for small business – or – tech companies looking to generate revenue from the incredibly long-tail of businesses that need to market themselves, but typically do very little of it. It’s a win/win all around.

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Guess who’s going to Kettle of Fish for dinner tomorrow? You guessed it, me! Well, at the time of this writing, me and 259 other tech savvy people. It’s all part of the buzz that’s surrounding the launch of Groupon in Vancouver earlier today. Groupon is a Chicago based website that negotiates discount deals that they can bring to a huge list of followers subscribing to the site via Groupon’s daily newsletter.

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