Connecting the Dots / An Agency Blog

The Vancouver Sun recently paid us a visit, speaking with Dean Elissat, Engine’s VP Client Engagement on Vancouver’s turbulent advertising agency market. Sighting recent cuts and reorgs in some of the city’s top creative shops, 2011 seems to be the year that digital caused some real trouble, changing the way marketers spend, and the way agencies staff.

Engine Digital continues to thrive however, adding new staff, new clients, along with some pretty amazing projects. Take a look at our current career ops here.

Take a peek at the full article here. Mac/Safari users click here.

It’s been floating about for just over 2 weeks now, but in case you haven’t heard about it, here’s a 16 page PDF that culminates digital and device usage studies from users 15 to 56 years old in 11 countries. Complete with attractive and intelligent looking stock photos of people looking inquisitively off into what we presume to be the far reaches of the internet, Living With The Internet: A Global Study of What’s Driving Web Behavior was released on June 2nd. The document confirms everything we at Engine Digital already knew (wink, wink). A joint venture between Microsoft, MEC, and Mindshare, the study’s findings highlight behavioral shifts in internet and device usage when compared to a similar investigation that was conducted in 2007.

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Forrester on Youth, Brands, and Social Networks

It’s clear that youth are spending considerable amounts of time online. They have, after all, grown up in a digitally connected world. But that doesn’t necessarily create a marketing opportunity for brands to connect with the so-called Millennial generation.

A report by Forrester Research, published March 2011 surveyed 4,681 young US individuals ages 12 to 17, and seeks to Understand The Intricate Digital Behaviors Of Young Consumers.

Key findings after the jump.

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Welcome to another installment of Last Week’s Meme at the Engine Digital Blog, where we investigate the latest internet meme, a week too late. I’m sure you can guess what this week’s Last Week’s Meme is, since we haven’t seen an explosion of traffic around a piece of video like this since 37 million of us took part in the much loved Rick Roll.
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If you’ve been seeing a lot of guys on one knee in your online travels as of late, I can assure you it’s not a springtime rush of romance that has a bunch of dudes proposing marriage. Instead, it’s romance of another kind, and it’s been drinking up the internet lately as last weeks meme. I’m talking about brosicingbros.com, the latest craze for bros on Facebook, Twitter, Tumblr, and just about every other digital channel that you can bro down on.
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