Connecting the Dots / An Agency Blog

We’ve been following Foursquare on this blog since it was introduced to Vancouver because we knew that even if Foursquare isn’t around in the future, location based digital experiences will be.

As we said earlier, this technology is in its infancy, and it’s evolving. On November 16th, Dennis Crowley from Foursquare announced in Amsterdam that Foursquare would be teaming up with the Augmented Reality app, Layar. Now you’ll be able to hold up your phone to a real world setting and have the benefits of both apps at your fingertips. Get all the details here.

Inevitably, this story will be continued.

So Foursquare has been up and running in Vancouver here for awhile now and most of us here at Engine have had an opportunity to take it for a test drive.
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As Apple’s much hyped App platform and iTunes Store have taken off with momentum unseen in any other proprietary commercial marketplace, an incredible number of varied approaches to feature integration have been approved and released for sale to iPhone users. And while the conceptual variation of Apps is as broad as the iPhone market itself, appealing to every possible need an iPhone user may have, I wonder, is there a place for novelty amongst the countless utilities that exist?

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