Connecting the Dots / An Agency Blog

Today, just like every other early spring for over a century, Major League Baseball will open yet another season of professional baseball. Men will take to the field in uniform, fans will fill the bleachers, hot dogs will be sold, and beer will flow. Much like it has since 1867. But just because MLB is mired in history and tradition doesn’t mean these guys aren’t leading the way in how we view real time events in the digital stratosphere.

With Opening Day celebrations taking place all over North America, so too launches one of the most sophisticated online video players to ever roll out onto computer screens. The new MLB.TV player has scrapped Microsoft’s Silverlight (MSFT) in favor of (ADBE) Adobe Flash for video, and once all the features are out of beta and running at full steam we’ll be able to watch hi-def streams with DVR functionality and multi-game views from the comfort of our computers.

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Austin sure is a neat little town. Considering what comes to mind when one says ‘Texas’, it’s hard to believe this little oasis exists in the heart of sprawling old country America. With a never-ending selection of bars to pick from, it seems to be beer and music that keep this town a buzz from early afternoon late into the night. Perhaps it’s the enormous selection of watering holes that make this a particularly great location for a conference like SXSW.

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