Connecting the Dots / An Agency Blog

Stephen and I made the misty mountain climb to the world of higher education and the picturesque campus of Capilano University in North Vancouver on a rainy Wednesday earlier in the week. We were scheduled to speak to a large group of students enrolled in the IDEA Program as part of Capilano’s mandate to give students access to industry professionals by way of 2 hour lectures and presentations. Everyone was assembled and waiting for our discussion about the role of the Digital Agency and the history of the Online Brand Experience, and I embarrassingly admit that some things haven’t changed since our school days, because we were a bit late! Still, things went off without a hitch and the students at Capilano were an attentive bunch that had some great and insightful questions after our presentation.
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Engineers feast on a pizza cake from Coco Cake for Mr. D Wu’s birthday. That’s just how it goes down around here.

Vancouver tech nerds and cell phone junkies are pretty excited about the launch of Foursquare here in Vancouver on Wednesday, September 9th. The location-based social networking tool has been burning up on the blogs and twitter feeds since its introduction to the tech community at last years SXSW. Since then, the folks at Foursquare have been adding cities to their fold and we’re happy to see Vancouver included in the elite list of available locations as it legitimizes our fair land as a major center of internet activity and innovation.
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“Engage young people where they are hanging out – and that’s online.” That was the mandate from Vancouver’s Wasserman + Partners when they engaged Engine Digital for this year’s WorkSafe BC’s Raise Your Hand campaign. For the three years that we have worked with this brand, the strategy has been to educate young people about the importance of work place safety and the rights that safeguard them. In order to get people excited and involved with the Raise Your Hand message, we had to swap the negative undertones of a safety campaign into a movement backboned on positivity.
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Tumblr users react in real time to the events of Michael Jackson’s memorial service streaming live on the internet.

That’s right, yet another blogger pontificating on Michael Jackson’s untimely death. But give me just a second here! For this post is more about the almighty internet rather than the King of Pop. Which is a great segue into what I’m getting at. The last time a celebrity of this magnitude was buried with this much media attention was the King of Rock N’ Roll, Elvis Presley, and I just want to take a moment to note how much things have changed since then.
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