After nine years, Engine Digital has moved out of Vancouver’s historic Gastown district. The agency’s new studio is located in the heart of downtown (still steps from Gastown) at Granville and West Pender. Have a sneak peek at our new space, but please don’t mind the mess…
Please send house warming gifts to:
404 – 717 West Pender Street
Vancouver, BC Canada V6C 1G9
(Get directions here)
The Vancouver Sun recently paid us a visit, speaking with Dean Elissat, Engine’s VP Client Engagement on Vancouver’s turbulent advertising agency market. Sighting recent cuts and reorgs in some of the city’s top creative shops, 2011 seems to be the year that digital caused some real trouble, changing the way marketers spend, and the way agencies staff.
Engine Digital continues to thrive however, adding new staff, new clients, along with some pretty amazing projects. Take a look at our current career ops here.
Take a peek at the full article here. Mac/Safari users click here.
Forrester on Youth, Brands, and Social Networks
It’s clear that youth are spending considerable amounts of time online. They have, after all, grown up in a digitally connected world. But that doesn’t necessarily create a marketing opportunity for brands to connect with the so-called Millennial generation.
A report by Forrester Research, published March 2011 surveyed 4,681 young US individuals ages 12 to 17, and seeks to Understand The Intricate Digital Behaviors Of Young Consumers.
Key findings after the jump.
Since early 2009, watching broadcast live events online has undergone a substantial shift in the way we consume, interact with, and express ourselves while watching TV on desktop computers and now, even mobile devices. That very year, the Obama Inauguration went down in history for a handful of reasons, one of which was social media being paired with the experience of watching a live event online. Viewers were able to update their Facebook status through a web page that CNN used to cover the event — allowing online viewers the ability to publicly express themselves to a virtual audience. This was followed shortly thereafter by the 2009 NBA All Star Game, which offered a Facebook status component much like the Inauguration pioneered. Ever since these two pivotal events, new and engaging ways in which online viewers experience live events have been changing the online broadcast environment. Let’s take a look at five of them.
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We were honoured to be featured in December as The FWA Mobile Site of the Day
The Swiss Water® Decaffeinated Coffee Company continues to be a leader in digital marketing. They’re currently the only proprietary decaffeination process that we know of engaged in social media, their website — if you don’t mind us saying – is awesome and has won several awards, and now coffee drinkers on the run can learn about the Swiss Water® Process on their phones.
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