Connecting the Dots / An Agency Blog

Guess who’s going to Kettle of Fish for dinner tomorrow? You guessed it, me! Well, at the time of this writing, me and 259 other tech savvy people. It’s all part of the buzz that’s surrounding the launch of Groupon in Vancouver earlier today. Groupon is a Chicago based website that negotiates discount deals that they can bring to a huge list of followers subscribing to the site via Groupon’s daily newsletter.

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The theory of value is subjective. In regards to a product or service, value must be useful in satisfying the wants and needs of the consumer, we’ve also seen value generated when something is in limited supply. While this idea holds up in the comparison of two products side by side, it does not induce a desire of want in the customer who is inundated with hundreds of choices for nearly the exact same product or service.

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