Connecting the Dots / An Agency Blog

Engine Digital is an Interaction Marketing Agency
located in Vancouver, Canada. This is our blog.

Archive for the ‘Digital Video’ Category /

Can Real World News Compete with a Pop Song?

03/23/2011 @ 2:07 am
By:

Unless you’ve been living under a rock, you’d know that on Friday, March 11th, 2011 a powerful earthquake measuring 9.0 rattled the Japan coast, creating destruction on a scale almost unimaginable. The disaster was covered in real-time by citizen journalists and broadcasted live to the web through every possible news outlet. At the same time, halfway around the world, the Libyan political and civil system was being battered by a delusional dictator and a population demanding change, and again, footage from the frontlines made its way to the web almost as soon as it was recorded. Extraordinary events like these are often sensationalized by big media, and perhaps rightfully so in some cases. More recently though, through social channels like Twitter, the perpetual stream of updates often demands the constant attention of a connected audience.

It can be challenging to even consider directing attention towards anything less critical. While these events continue to dominate big media, it’s astonishing that at the very same time another sensation is rapidly spreading through the social web. This time, like many times of the past, it’s driven by the entertainment business – and in complete opposition to the tragic events gaining so much of our collective attention – this sensation is simply a pop song.

More after the jump.

Continue…

Under the Influence

03/07/2011 @ 8:59 pm
By:

Influencers is a(n unfortunately) short documentary that explores what it means to be a cultural influencer and how trends and creativity become contagious today in music, fashion and entertainment. Influence is a powerful position, for people, and for brands, and yet, true, unadulterated influence can be both difficult to attain, and even harder to maintain.

Written and Directed by Paul Rojanathara and Davis Johnson, this short documentary looks through the lens of New York’s influential creatives in the advertising, design, fashion and entertainment spaces. See more about the film at influencersfilm.com

Last Week’s Meme (Episode 3)

08/20/2010 @ 5:16 pm
By:



It’s Friday, which means it’s time to drop another installment of everyone’s favourite ongoing blog-isode, Last Week’s Meme!! Where the team at Engine Digital decides on the most exciting thing that happened on the Internet, a week too late. (we’re busy, ok?)

Continue…

Last Week’s Meme (episode 2)

07/16/2010 @ 3:28 pm
By:



Welcome to another installment of Last Week’s Meme at the Engine Digital Blog, where we investigate the latest internet meme, a week too late. I’m sure you can guess what this week’s Last Week’s Meme is, since we haven’t seen an explosion of traffic around a piece of video like this since 37 million of us took part in the much loved Rick Roll.
Continue…

Random Acts of Stimulation

02/24/2010 @ 12:16 pm
By:

ed-stimulant
Stimulant recently asked Engine Digital to submit 5 examples of random things that inspire us on a daily basis. The only caveat was that we couldn’t choose anything related to advertising in any way, shape or form. You wouldn’t think it would be that difficult but since almost everyone here at Engine lives and breathes advertising and nothing else the job ultimately fell on me. I’m a well-rounded guy and frequently have conversations that have absolutely nothing to do with advertising of any kind so I thought it would be a fun little project. But you know the old adage about assumptions right?
Continue…

Subscribe for updates /

No spam just occasional updates.

About the authors /

Richard Gallagher
Richard Gallagher
Creative Director / Partner

Stephen Beck
Stephen Beck
Creative Director / Partner

www.mrstephenbeck.com
Dean Elissat
Dean Elissat
VP Client Engagement

Kele Nakamura
Kele Nakamura
Technical Director / Partner

James Richardson
James Richardson
Director of Operations

Flickr

SXSW '10
SXSW '10
SXSW '10
The Boss - Jaques
The iPad Has Arrived
SXSW '10
More...