Connecting the Dots / An Agency Blog

Is Flash on its way out? From where I sit, I can’t imagine it anytime soon. BC Business recently posted an article about the demise of the Flash website due to an increased interest in HTML5. While there are a few points in this article that we can appreciate, the whole Flash vs. HTML5 argument seems to be fueled by a very narrow view of the web combined with the momentum of Apple hype. We’re all for new technologies and advancements in the digital space, but assuming Flash to be irrelevant any time soon make very little sense.

Assuming Flash will disappear this year or even in the next few years is so completely misinformed, I don’t even know where to start. This whole notion, spurred by Mr. Jobs and his crusade for full control of, well, everything, is completely hyped up and based on little to no hard data. I don’t understand how anyone is even listening, let alone participating in the debate.

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The fight for domination over location-based marketing is on, with Foursquare, Google, Gowalla, Yelp, and now Facebook pushing aggressively into the space. And if they buy in (and they most definitely should), the real winners are sure to be small-to-medium sized business owners.

This is essentially big business creating opportunity for small business – or – tech companies looking to generate revenue from the incredibly long-tail of businesses that need to market themselves, but typically do very little of it. It’s a win/win all around.

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Guess who’s going to Kettle of Fish for dinner tomorrow? You guessed it, me! Well, at the time of this writing, me and 259 other tech savvy people. It’s all part of the buzz that’s surrounding the launch of Groupon in Vancouver earlier today. Groupon is a Chicago based website that negotiates discount deals that they can bring to a huge list of followers subscribing to the site via Groupon’s daily newsletter.

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Stimulant recently asked Engine Digital to submit 5 examples of random things that inspire us on a daily basis. The only caveat was that we couldn’t choose anything related to advertising in any way, shape or form. You wouldn’t think it would be that difficult but since almost everyone here at Engine lives and breathes advertising and nothing else the job ultimately fell on me. I’m a well-rounded guy and frequently have conversations that have absolutely nothing to do with advertising of any kind so I thought it would be a fun little project. But you know the old adage about assumptions right?
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Wow! We’re so busy with 2010 that we’re having trouble keeping track of the accolades that are still rolling in from 2009. Which, in all honesty, is just fine with us.

The SWISS WATER® Process, along with Engine Digital, was featured in the December 2009 issue of Direct Marketing Magazine for our “Relax. Enjoy. Awaken.” campaign as being one of the best of the year. Our relationship with the fine folks at Swiss Water started back in 2008, and the campaigns that we’ve launched since then have far exceeded expectation from both a marketing perspective and as a heavy hitter on the awards circuit.

Unfortunately, Direct Marketing is a print only magazine, but you can still download a copy of the issue that features The Swiss Water campaign via PDF with this link.