Connecting the Dots / An Agency Blog

And no, it’s not tweeting iSad, but if your Macintosh computer acts a little slower today, that’s because it lost its dad last night so give the thing a break. To commemorate the life and times of Apple’s creator, Steve Jobs, we’ve picked out our five 5 favourite meme-ish tributes who got the jump on the news of his passing last night (October 4th, 2011). Continue…

When you’re a brand as big as Coca-Cola, a room to house all your past memorabilia isn’t enough. No! You need a museum! Which is exactly what Coca-Cola has, and now you can skip the price of admission and have full interactive access to that museum. In celebration of Coke’s 125th anniversary, a new full-screen video experience that resembles Google Street view (except indoors walking around a warehouse crowded with coke bottles and other stuff) was launched just last week.

The site has some cool functionality based on exploration and discovery (when you find something you like you can learn more about it and then post it to your Twitter feed or Facebook wall.) Each item, and there must be thousands here, keeps a tally of how many likes it has so you can see how original you are with your…. taste!

Now, had we have built this thing I would have lobbied for the ability to create ones own “Collectors Room” to share and invite your friend network into, like all the other Cola freaks out there have. Still this site taps into the sentiment of hoarding collecting quite nicely and Coca-Cola did provide the nuts with the ability to upload your favourite Coke item, it’s just not quite as cohesive as the rest of the site.

Here’s the link. Fave fun! And if you get lost, just close your browser window.

MIT Media Lab recently released a new brand identity which cleverly takes on many geometric forms. It is both complex and incredibly simple all at once, which is a pretty magical balance for any creative challenge, but even more fitting for an institution renown for producing brilliant conceptual thinkers.

Inspired by the facility’s expansion in 2010, which “manifests the spirit of transparency, mutual inspiration and collaboration” this new logo designed in collaboration by E Roon Kang and TheGreenEyl.

More discourse over at Brand New.

Reaching and connecting with high net worth investors and entrepreneurs requires a refined presentation of principles, perspectives, and historic performance. With over $1.2 billion in assets under management, Nicola Wealth required a digital brand realignment to better match the ongoing success of the firm.

Working collaboratively with our client-side team, Engine Digital recently recreated the online home of Nicola Wealth Management, one of Vancouver’s premier Financial & Investment Advisory firms. Through an in-depth understanding of the target audience, their expectation of high-touch service and unique and proven expertise, and an appreciation for the vision, mission, and values of the firm, a creative strategy was developed to build upon an already incredibly high level of influence in the Canadian wealth management sector. The result: an intriguing online brand platform that delivers the firm’s bold messaging, addresses the needs of both individual and institutional investors, and provides the firm with a solid foundation for digital marketing and online brand experience.

Visit www.nicolawealth.com