MIT Media Lab’s New Identity
03/18/2011 @ 12:30 amBy: Stephen Beck
MIT Media Lab recently released a new brand identity which cleverly takes on many geometric forms. It is both complex and incredibly simple all at once, which is a pretty magical balance for any creative challenge, but even more fitting for an institution renown for producing brilliant conceptual thinkers.
Inspired by the facility’s expansion in 2010, which “manifests the spirit of transparency, mutual inspiration and collaboration” this new logo designed in collaboration by E Roon Kang and TheGreenEyl.
More discourse over at Brand New.
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