Op-ed article over at Mobile Marketing Magazine on mobile web, why it’s a channel that can’t be overlooked, and why now is the right time for brands to to be fully accessible on the third screen.
Read the article here and let us know your thoughts in the comments.
Vancouver, Canada., July 14, 2010 – Engine Digital Executive Creative Director Stephen Beck announced today that James Riley, former Global Director of Marketing for Disney Online and CEO of AdCritic.com, has joined the firm as a Partner and Executive Vice President of Client Services
“James is a formidable strategic marketing talent who will bring innovation, new thinking and solutions to our Canadian and US clients,” comments Beck. “Our agency has maintained a solid reputation as a high growth, strategic creative agency in the digital space, and our partnership with James will help solidify our goal of providing deeper value to our existing clients and increasing our reach into the US market to provide services to larger North American brands.”
Prior to joining Engine Digital, James served as Global Director of Marketing for Disney Online where he managed brand and product marketing teams across several countries for Club Penguin and other online Disney properties. Most recently, James was principal of a strategic marketing firm, servicing a broad list of consumer and business-to-business brands across North America. James has also held roles including Category Director at IBM Global Consulting managing the Unilever account; Director of Digital Strategy for a Connecticut based Omnicom agency; CEO of a Los Angeles based digital media agency working with the Hollywood community; marketing manager at Microsoft; and CEO of AdCritic.com, which he sold to Advertising Age.
Get in touch:
james.riley@enginedigital.com / @MrJamesRiley
Mobile Apps, the current holy grail of digital marketing, have only just replaced Social Media as the big opportunity for marketers. Mobile is a crucial part of the marketing mix for both B2B and B2C brands, as many blogs and marketing industry publications will boldly agree. And while the App space provides huge opportunity, it’s important to understand the opportunity and enter the space with the right set of goals and objectives – not just a half baked, quick-to-market Mobile App strategy.
As was recently stated at the Luxury Interactive 2010 Conference in NY, “A mobile strategy does not just mean rolling out an App.” More effectively, the branded App should be part of a broader multi-channel experience, be that mobile, online, social, and offline tactics.
Is Flash on its way out? From where I sit, I can’t imagine it anytime soon. BC Business recently posted an article about the demise of the Flash website due to an increased interest in HTML5. While there are a few points in this article that we can appreciate, the whole Flash vs. HTML5 argument seems to be fueled by a very narrow view of the web combined with the momentum of Apple hype. We’re all for new technologies and advancements in the digital space, but assuming Flash to be irrelevant any time soon make very little sense.
Assuming Flash will disappear this year or even in the next few years is so completely misinformed, I don’t even know where to start. This whole notion, spurred by Mr. Jobs and his crusade for full control of, well, everything, is completely hyped up and based on little to no hard data. I don’t understand how anyone is even listening, let alone participating in the debate.
The fight for domination over location-based marketing is on, with Foursquare, Google, Gowalla, Yelp, and now Facebook pushing aggressively into the space. And if they buy in (and they most definitely should), the real winners are sure to be small-to-medium sized business owners.
This is essentially big business creating opportunity for small business – or – tech companies looking to generate revenue from the incredibly long-tail of businesses that need to market themselves, but typically do very little of it. It’s a win/win all around.
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