Connecting the Dots / An Agency Blog

“Engage young people where they are hanging out – and that’s online.” That was the mandate from Vancouver’s Wasserman + Partners when they engaged Engine Digital for this year’s WorkSafe BC’s Raise Your Hand campaign. For the three years that we have worked with this brand, the strategy has been to educate young people about the importance of work place safety and the rights that safeguard them. In order to get people excited and involved with the Raise Your Hand message, we had to swap the negative undertones of a safety campaign into a movement backboned on positivity.
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Let us introduce to you the recent addition to the team; albeit until housebroken. Baron Jacques de Jambon (Jacques) has been terrorizing the Engineers for the past few weeks with bouts of random piddles and surprise nuggets. Seeking future fame, Jacques has demanded with force majeure that he be included as an easter egg in all of our forthcoming projects. C’est la vie!

photo: Amy Pelletier