Connecting the Dots / An Agency Blog

During the creative phase of any project we spend hours doing interviews with our clients, collecting reference and doing creative explorations that usually result in what I like to refer to as a total mess. Through the ungentle process of elimination, arguing, late-night epiphany and revision what we distil is still a dog’s breakfast of ideas. In the days following we start becoming more attracted to certain elements and as we continue to remove what isn’t working we start to find out what does. It’s an ugly process but by the process of elimination we’ve end up with a cohesive message that will eventually end up on a screen or device somewhere and hopefully in front of the audience for who it was intended.
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Stimulant recently asked Engine Digital to submit 5 examples of random things that inspire us on a daily basis. The only caveat was that we couldn’t choose anything related to advertising in any way, shape or form. You wouldn’t think it would be that difficult but since almost everyone here at Engine lives and breathes advertising and nothing else the job ultimately fell on me. I’m a well-rounded guy and frequently have conversations that have absolutely nothing to do with advertising of any kind so I thought it would be a fun little project. But you know the old adage about assumptions right?
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Making internet makes us hungry, and being the time of year when a lot of food comes around the studio, the Holiday Season is usually a time of good eating (and good internet too.) We’re also really into Norwegian Death Metal, as you learned in our previous holiday surprise. However, things were a little dry last week. No food baskets, cheese plates, or fruit cakes. Nuthin?! So when the lovely ladies at Sara Pereira dropped off a ginger bread house, we went a little crazy.

And, of course, made some internet out of it. Watch the video below, you’ll see!

Rock The Haus from Engine Digital on Vimeo.

What you are about to witness is the gold standard by which all agency greetings cards will be judged.

Without delay we give you the Engine Digital Big Xmas Idea.

Update:
Thanks for the links in!

• Bannerblog
• SurfTheDeepEnd – Fathom
• AgencySpy

The theory of value is subjective. In regards to a product or service, value must be useful in satisfying the wants and needs of the consumer, we’ve also seen value generated when something is in limited supply. While this idea holds up in the comparison of two products side by side, it does not induce a desire of want in the customer who is inundated with hundreds of choices for nearly the exact same product or service.

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