Connecting the Dots / An Agency Blog

You would think that being a wireless network provider would instantly make you the leader in mobile web, creating a destination for your brand that’s optimized for the devices being used to access the services you’re selling.

Not so with almost every major provider of wireless services in Canada. Actually, let me correct that and be so bold as to state that as of today, November 18th, 2011, there isn’t one major mobile provider in Canada that has a version of their website optimized for a mobile device. Not one.

Futile were our attempts to discover the lone wolf beaver in the stream that could connect us with wireless relevant content and functional design on our testing iPhone. Below are some screen caps from our research along with some notes on our findings. Continue…

A new year, some new toys to play with. Changes to Facebook Places, the addition of Google Plus Pages, and a big feature roll-out for brands on Twitter that we’re still in the midst of. Tumblr and LinkedIn continue to grow their user base, and new apps coming onto the scene, like Instagram continue to offer new possibilities for branded social experiences. Sounds like the perfect time for a quick survey, heading into 2012, to make sure your brand’s presence is in order. Let’s break them down into channels. Not all of these things are “page” specific, but it’s all stuff you’re going to want to put into action this year if you’re not already doing so. Continue…