Connecting the Dots / An Agency Blog

During the creative phase of any project we spend hours doing interviews with our clients, collecting reference and doing creative explorations that usually result in what I like to refer to as a total mess. Through the ungentle process of elimination, arguing, late-night epiphany and revision what we distil is still a dog’s breakfast of ideas. In the days following we start becoming more attracted to certain elements and as we continue to remove what isn’t working we start to find out what does. It’s an ugly process but by the process of elimination we’ve end up with a cohesive message that will eventually end up on a screen or device somewhere and hopefully in front of the audience for who it was intended.
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It’s Friday, which means it’s time to drop another installment of everyone’s favourite ongoing blog-isode, Last Week’s Meme!! Where the team at Engine Digital decides on the most exciting thing that happened on the Internet, a week too late. (we’re busy, ok?)

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Op-ed article over at Mobile Marketing Magazine on mobile web, why it’s a channel that can’t be overlooked, and why now is the right time for brands to to be fully accessible on the third screen.

Read the article here and let us know your thoughts in the comments.