Welcome to another installment of Last Week’s Meme at the Engine Digital Blog, where we investigate the latest internet meme, a week too late. I’m sure you can guess what this week’s Last Week’s Meme is, since we haven’t seen an explosion of traffic around a piece of video like this since 37 million of us took part in the much loved Rick Roll.
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Mobile Apps, the current holy grail of digital marketing, have only just replaced Social Media as the big opportunity for marketers. Mobile is a crucial part of the marketing mix for both B2B and B2C brands, as many blogs and marketing industry publications will boldly agree. And while the App space provides huge opportunity, it’s important to understand the opportunity and enter the space with the right set of goals and objectives – not just a half baked, quick-to-market Mobile App strategy.
As was recently stated at the Luxury Interactive 2010 Conference in NY, “A mobile strategy does not just mean rolling out an App.” More effectively, the branded App should be part of a broader multi-channel experience, be that mobile, online, social, and offline tactics.
