Connecting the Dots / An Agency Blog

The fight for domination over location-based marketing is on, with Foursquare, Google, Gowalla, Yelp, and now Facebook pushing aggressively into the space. And if they buy in (and they most definitely should), the real winners are sure to be small-to-medium sized business owners.

This is essentially big business creating opportunity for small business – or – tech companies looking to generate revenue from the incredibly long-tail of businesses that need to market themselves, but typically do very little of it. It’s a win/win all around.

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Guess who’s going to Kettle of Fish for dinner tomorrow? You guessed it, me! Well, at the time of this writing, me and 259 other tech savvy people. It’s all part of the buzz that’s surrounding the launch of Groupon in Vancouver earlier today. Groupon is a Chicago based website that negotiates discount deals that they can bring to a huge list of followers subscribing to the site via Groupon’s daily newsletter.

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Wow, if you haven’t been following the whole iPhone leak story, you’ve really been missing out. It has everything Tom Cruise’s last good movie, Mission Impossible III, had!

Think about it. The story that’s still unfolding, even as I write this, has it all. Espionage (iPhone’s crazy security measures), romance (brand love on the part of the maniacs eating this stuff up), danger (dude might lose his job), disguises (3g disguised as 4g), and now, EXOTIC DESTINATIONS.

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If you’re a regular reader of the Engine Digital blog you’ll know that I’ve been chronicling the story of location based social broadcasting since Foursquare was released here in Vancouver last September. After spending months with the application and touting the benefits for Vancouver small businesses, stalking your friends, and mayor fights with complete strangers, I decided to enact an un-install.

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It’s late April, summer approaches, the sun is shining, and it’s Friday. What better way then to share a success story with you here at Engine Digital! We’re proud and honored to announce the appointment of Laura Mason to the role of Junior Information Architect.

Laura started out here as an intern and quickly meshed with the rest of the studio while delivering such solid work that we just couldn’t let her go. Let that be a lesson to the rest of you interns out there. They’re not all thankless jobs of fetching coffee and dry cleaning.

Laura just found out this morning so she didn’t have time to make a video documenting her rise to Information Architecture infamy. So, instead, we bring you another intern success story from the Wes Anderson film, Life Aquatic. Which, is a little bit like working at Engine Digital. Lots of talent, and lots of love, on a boat? Ok, that’s a bit of a stretch, but regardless, welcome Laura and good luck!