Art & Copy: A Look Into The Ad Business
01/29/2010 @ 12:15 amBy: Stephen Beck
I had the chance tonight to attend a screening of the recently released Art & Copy documentary presented by BCAIM as part of Advertising Week. This is at times a humorous yet down to earth look inside the advertising business, from the perspectives of some of the biggest names in the agency world.
The film provides the context for advertising as we know it today, touching upon the space that the craft fills in modern culture. Some of the familiar subjects include industry icons including the blunt and animated George Lois, the man behind the idea of ‘The Big Idea’, Dan Wieden & David Kennedy of Just Do It fame, Jeff Goodby & Rich Silverstein, creators of the Got Milk? campaign, Hal Riney the creator of the classic american dream styled television spot, and Lee Clow, who’s work includes the much lauded 1984 spot for Apple and pretty much every campaign for that brand ever since Steve Jobs returned to steer the ship.
