Connecting the Dots / An Agency Blog

The theory of value is subjective. In regards to a product or service, value must be useful in satisfying the wants and needs of the consumer, we’ve also seen value generated when something is in limited supply. While this idea holds up in the comparison of two products side by side, it does not induce a desire of want in the customer who is inundated with hundreds of choices for nearly the exact same product or service.

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It’s starting to feel a bit like award season around here or something. First Beck & Gallagher tamed the “lions” of the media industry and were rewarded by being “Ones to Watch” over at Marketing Magazine, and now Business in Vancouver is throwing accolades our way by citing Engine as the 11th biggest Web Development Agency in British Columbia.

So shame on us for thinking our new 7-inch bullet proof glass, complete with hot tub, laser alarmed, temperature controlled, disaster proof trophy cabinet that takes up a large part of our Gastown studio, a bit over the top. It actually might not be big enough, especially since the Lotus Awards are tomorrow night.