Connecting the Dots / An Agency Blog

Monday morning coming down. It seems that Vancouver has made a prompt return to the rainy weather that it’s so well known for after a two week long heat wave. Which brings me to the hilarity of the fact that I have spent most of my morning researching death, or in this case, death and the internet. Not a very nice topic I know, but with something as entrenched in life as death is, it’s a kind of a necessary one, as you’ll soon find out.

Continue…

“Engage young people where they are hanging out – and that’s online.” That was the mandate from Vancouver’s Wasserman + Partners when they engaged Engine Digital for this year’s WorkSafe BC’s Raise Your Hand campaign. For the three years that we have worked with this brand, the strategy has been to educate young people about the importance of work place safety and the rights that safeguard them. In order to get people excited and involved with the Raise Your Hand message, we had to swap the negative undertones of a safety campaign into a movement backboned on positivity.
Continue…

Social Network sites have long been the domain of a youthful digital culture, looking to connect and build friend circles away from the structure and convention of the real world. While this may still be the impression the general populace has on sites such as MySpace, many would be surprised to find out what makes Facebook truly stand out from the pack. Facebook comes of age and sets a pace to bring relevance to a more sophisticated user-base. More after the jump.

Continue…