Connecting the Dots / An Agency Blog

As Apple’s much hyped App platform and iTunes Store have taken off with momentum unseen in any other proprietary commercial marketplace, an incredible number of varied approaches to feature integration have been approved and released for sale to iPhone users. And while the conceptual variation of Apps is as broad as the iPhone market itself, appealing to every possible need an iPhone user may have, I wonder, is there a place for novelty amongst the countless utilities that exist?

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Engine Digital, recently increased its head count with the additions of award-winning Designer and Web Strategist, Sean Mitchell, and Interactive Producer, Justine Kwong.

“As we grow the agency team,
it’s great to see the level of
expertise continue to rise.”

As a recent contract resource to Engine Digital, Sean will now assume the role of Interactive Production Manager, bridging the agency’s creative and development teams, overseeing innovation, and quality control of digital campaigns and web strategy work. Sean will also assist with client strategy on key accounts including TELUS. Prior to joining the firm, Sean provided strategy, design, and development for a list of international clients including Acura, Adidas, OfficeMax, Purina, Rogers, Scion, Veer, and Yahoo!

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For the past few years, Engine Digital has worked in collaboration with our client-side counterparts on the continued evolution of the TELUS Online Annual Report. And while this behemoth of a project has never failed to result in late nights of production and coding and a general ‘all hands on deck’ approach to team management, we need to hand it to our team for always delivering a solid final product.

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Today, just like every other early spring for over a century, Major League Baseball will open yet another season of professional baseball. Men will take to the field in uniform, fans will fill the bleachers, hot dogs will be sold, and beer will flow. Much like it has since 1867. But just because MLB is mired in history and tradition doesn’t mean these guys aren’t leading the way in how we view real time events in the digital stratosphere.

With Opening Day celebrations taking place all over North America, so too launches one of the most sophisticated online video players to ever roll out onto computer screens. The new MLB.TV player has scrapped Microsoft’s Silverlight (MSFT) in favor of (ADBE) Adobe Flash for video, and once all the features are out of beta and running at full steam we’ll be able to watch hi-def streams with DVR functionality and multi-game views from the comfort of our computers.

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