Connecting the Dots / An Agency Blog

Stimulant recently asked Engine Digital to submit 5 examples of random things that inspire us on a daily basis. The only caveat was that we couldn’t choose anything related to advertising in any way, shape or form. You wouldn’t think it would be that difficult but since almost everyone here at Engine lives and breathes advertising and nothing else the job ultimately fell on me. I’m a well-rounded guy and frequently have conversations that have absolutely nothing to do with advertising of any kind so I thought it would be a fun little project. But you know the old adage about assumptions right?
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Before we begin please put your headphones on and press play on the above video.

Good times here at Engine Digital H.Q. in Gastown! We just found out that Engine Digital has been named to the “Biggest Ad Agencies in Metro Vancouver” list by Business In Vancouver Magazine. Check out the current issue here.

We’re also in the midst of full on Olmypic fever since the horn in the harbour just signaled more gold for Canadian Maelle Ricker in Women’s Snowboard Cross.

What a great afternoon. We’ve got the Daft Punk on while working hard at getting to the top of that list, and we’re cheering on Canada for more gold!

I had the chance tonight to attend a screening of the recently released Art & Copy documentary presented by BCAIM as part of Advertising Week. This is at times a humorous yet down to earth look inside the advertising business, from the perspectives of some of the biggest names in the agency world.

The film provides the context for advertising as we know it today, touching upon the space that the craft fills in modern culture. Some of the familiar subjects include industry icons including the blunt and animated George Lois, the man behind the idea of ‘The Big Idea’, Dan Wieden & David Kennedy of Just Do It fame, Jeff Goodby & Rich Silverstein, creators of the Got Milk? campaign, Hal Riney the creator of the classic american dream styled television spot, and Lee Clow, who’s work includes the much lauded 1984 spot for Apple and pretty much every campaign for that brand ever since Steve Jobs returned to steer the ship.

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Wow! We’re so busy with 2010 that we’re having trouble keeping track of the accolades that are still rolling in from 2009. Which, in all honesty, is just fine with us.

The SWISS WATER® Process, along with Engine Digital, was featured in the December 2009 issue of Direct Marketing Magazine for our “Relax. Enjoy. Awaken.” campaign as being one of the best of the year. Our relationship with the fine folks at Swiss Water started back in 2008, and the campaigns that we’ve launched since then have far exceeded expectation from both a marketing perspective and as a heavy hitter on the awards circuit.

Unfortunately, Direct Marketing is a print only magazine, but you can still download a copy of the issue that features The Swiss Water campaign via PDF with this link.

We started 2010 off with a little thank-you to a few our clients in the form of cupcakes. These tasty treats are the handy work of Lyndsay at Coco Cake – a local cupcakery (is that a real word?!), and are our way of saying, ‘clients, you sure helped to make 2009 a swell year!’

Interestingly, we’ve learnt that cupcakes do not ship well. One batch only barely made it to its destination in Saskatchewan.

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